Today, all copywriters, without exception, "know how" to write a selling text. And the whole Internet is full of advice on the correct writing of such texts. "Copywriting gurus" come up with more and more ingenious strategies to attract customers with words. However, the performance indicators of such tips are very sad, especially for those who have already paid for the "miracle texts", in the hope of unprecedented traffic and an influx of new customers.
The result of cooperation with such masters of the pen is time, money and no result. The point is that no matter what tricks the "copywriting masters" come up with, it is simply impossible to create quality content without following five simple rules.
Helpful advice!
For the service of writing selling texts, you can contact the SEO department of the site developer. To do this, on the website of the web studio that created your online store, find the contacts of the promotion department.
1. Know your customer
No amount of special techniques and “selling words” will help the text to turn words into customers if it is not read by your target audience. The text should contain an appeal specifically to who should become your client. If you run an Internet business, then the text should also have an appeal to entrepreneurs who do business on the Internet, for example: “Doing an Internet business? Find out now how to double the number of regular customers in a month! "
2. Show the client's problem
First of all, a client comes to you for the reason that he has a problem that he cannot cope with on his own, or he wants to realize his desire, and for this he needs your help. It follows that your text should touch the right feelings of the client. For example: “What about hunting in the winter cold, soak up the bright sun! We have great news for you! Last minute tours to Cyprus for a hot weekend! ".
3. Point out the error
When does a person usually seek help solving a problem? Correctly! When he fails to fix the spam problem! Show that you know why the problem isn't going away, and what the prospect is doing wrong, and you'll build trust. The main thing is not to point out the mistake carefully and without aggression.
4. Share your story
The human nature is such that we are used to not trusting empty words, we need proof. The story with real names is more credible even than the official results of scientific research. Therefore, include in the text a story in which you tell how you worked to create the service. Reinforce the experience with a story from other people who liked your product or service.
5. Tell me what to do
Here it is, the final chord in the masterpiece called the selling text! At this stage, the client is almost all yours, it remains to add only two strokes that will help him to make a click on the "Buy" or "Order" button: justify the price and give a guarantee.
As you can see, there are no secrets! There were only five simple steps that separated you from the sales copy.
Conclusion
In order for the selling text to work, you need to think like a client and solve the tasks facing him. In addition, such content should be placed in the most appropriate place on the site page. If you are not satisfied with the current placement, contact the studio and they will help you change the page layout, or offer interesting redesign options.