As we know, the most common version of the text is informational text. Writing a flyer will be much more difficult. The main thing is to know the nuances of its writing, then you can easily independently develop leaflets, flyers and other types of printed materials without resorting to the help of designers. Also, a copywriter can easily handle this work.
If you nevertheless decide to use the services of specialists, you can do it right here. Leaflets and booklets are perceived negatively by consumers due to the fact that they are imposed on people everywhere: in transport, buffets and cafes, in supermarkets, they are left in mailboxes and distributed on the streets. However, the manufacturer uses these types of advertising in order to increase sales, which, accordingly, will lead to increased profits. So, the flyer has some requirements:
1. Minimum text
The leaflet text should be kept to a minimum so that the reader can read it even with a cursory glance.
2. The essence of the proposal
First, you need to outline the essence of the proposal. Suppose you want to notify customers of upcoming discounts on seals and stamps for organizations on the CopyCenter website page. The text should be written clearly and clearly, for example: “fantastic discounts on gold jewelry”, this way you will identify a group of products and attract more customers than if the headline contained, say, simply the phrase “fantastic discounts”.
3. Don't use "NOT"
When writing text, it is not recommended to use the negative particle "not" in the sentence. For example, the sentence “Don't miss it! Discounts on goods are valid until July 15 "should be replaced with the phrase:" Come! Discounts on goods are valid until July 15 ". The fact is that human perception is not simple, the subconscious mind ignores the "not" particle. Thus, distorted information will be deposited in the memory, the first sentence will be perceived like this: “Pass it out! Discounts on goods are valid until July 15, ”and the consumer simply will not come to your store.
4. Simple syllable
Phrases should be simple and concise, there is no need to force the client to think - for this he simply does not have the time, and indeed the desire.
5. Offer a discount
It is important to think about what you can do to extend the lifespan of each leaflet. After all, a potential client can easily throw it away without even reading it. To avoid this, we can, for example, notify the buyer that upon presentation of this leaflet, he will receive a discount on the company's products.
Of course, it is impossible to guarantee a sharp increase in the number of buyers, but well-placed text, photos or images can really increase the result of this type of advertising.