Video advertising can be different: sometimes - annoying and boring, and sometimes - bright and memorable. And no matter how angry we are at the advertising that began inopportunely in the midst of the film, many videos attract attention with their originality and truly creative approach of the creators. The American edition of Adweek is a real expert in selecting those videos that will not leave anyone indifferent.
Today we publish Top 10 best commercials of 2012 according to Adweek. It is noteworthy that almost half of the videos are the creations of two agencies: BBH and W + K.
10. Old Milwaukee beer video featuring renowned comedian Will Ferrell
The main "trick" of the video is that it ends unexpectedly, and the actor does not have time to pronounce the name of the advertised beer.
9. Trailer for DirecTV from agency Gray featuring actor Charlie Sheen
The point of the whole action comes down to the fact that the best in the world DirecTV has a clear advantage over simple cable TV, because allows you to record any movies and programs.
8. The video for Carlton Draft from the Clemenger BBDO agency is real action
The advertisement is a parody of a police chase, only the heroes do not drive in a car, but rush along the road, holding a glass of beer in their hand.
7. Ax video "Fear no Susan Glenn" tells about a hopeless love with a dream girl
Susan Glenn is a generic name meaning a girl in love with so much that you dare not come up and speak. The hero of the advertisement is more serious - as soon as the beloved appears in the frame, the whole world around literally collapses.
6. Video for Procter & Gamble "Best Work"
Demonstrates the most troublesome, hard and yet the best job on Earth - the job of a mother. The ad was awarded an Emmy 2012 in the honorary category Outstanding Advertising.
5. A clip for Chrysler with Clint Eastwood begins with the words: “Break. Break in America "
Despite being shown during halftime in the 2012 American Football Super Bowl final, the slogan has a double meaning. The creators are referring to the stopper that attacked the American economy. Eastwood urges everyone to follow the example of Detroit or, as the Americans call it, Motor City. Despite the difficulties, everyone is working together, and Motor City is back in service.
4. Roller Red Bull Stratos
Demonstrates the famous jump of the Austrian skydiver Felix Baumgartner, held in October 2012. Spectators can watch the breaking of the sound barrier, exciting minutes of flight and a successful landing.
3. The commercial for Wideroe airline turned out to be very soulful
The plot is simple: grandfather shows his grandson a trick with a plane flying by. But the charming boy begging to show him the plane again looks cute and touching.
2. Nike video from the 2012 Find Your Greatness campaign
The voiceover tells the viewer how important the achievements of each of us are, not only professional athletes, but also ordinary people deserve greatness. The text is accompanied by a visual footage depicting an overweight 12-year-old boy running.
1. The video for The Guardian from BBH agency is a new version of the famous fairy tale about three pigs
The action takes place in the modern world, where a wolf suffers from asthma, three little pigs are brought to trial, near the building of which pickets of indignant citizens gather, and the whole situation is actively discussed on the Internet.