Mary Meeker, analyst and partner at venture capital firm Kleiner Perkins Caufield & Byers, presented annual list of internet trends... It consists of 355 slides and reflects the latest trends in the sales of smartphones, the entertainment industry, games, startups, and many other areas, one way or another related to the World Wide Web.
We bring you the top 7 most interesting Internet trends of 2017.
7. Smartphones are not sold too actively
Global smartphone sales growth is slowing. In 2017, sales of the most popular smartphones grew by only 3% over last year. But in 2015, this figure was 10%.
6. Games on the rise
There are now 2.6 billion computer game fans in the world, up from 100 million in 1995. The lion's share of gaming revenue is still concentrated in Asia, where in 2016 gambling revenue amounted to $ 47 billion (out of $ 100 billion worldwide). Meeker's report calls video games "the most exciting form of social media," with serious implications for business and esports. The number of female gamers is growing and the average age of the gamer is rising. The largest number of players “35 and older” emerged in 2010.
5. The popularity of voice control is growing
Speech recognition software and devices such as the Amazon Echo are gaining popularity among consumers as well as large companies. Meeker's report says Amazon Alexa's voice assistant Google Home has achieved amazing word recognition accuracy. In 2017, this smart speaker correctly recognized 95% of words addressed to it.
4. Google and Facebook are doing fine
Two Internet giants could not remain outside the rating of the most popular Internet trends in 2017. While virtual ad volumes continue to grow (and will soon surpass TV ad volumes), by the end of 2016, most of this growth was recorded by search and social leaders Google and Facebook. Google's ad revenue grew 20% in 2016, making it the most expensive brand in the world, while Facebook has a 62% increase. All other competitors' growth was much more modest, no more than 9% per year.
3. Cloud Wars
In the field of cloud web services, Amazon Web Services continues to lead, but Google and Microsoft Azure are on the heels. This diversification of the market is due to the fact that customers increasingly tend not to keep all their eggs in one basket and not depend entirely on one player.
2. Advertising bothers more and more
About 400 million Internet users in different parts of the world have installed ad blockers. But advertisers do not give up and daily improve their methods by which you can convince a person to buy a product or service.
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For example, advertisers now need accurate targeting and ad analytics tools.
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If the advertising company has data about the current location of the user, it tries to use this by offering him those products or services that are relevant to a particular city.
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Ads that work best are based on user-generated content and content from so-called “influencers” rather than the efforts of marketers.
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Thanks to image recognition systems and cameras, advertisers can offer the user different ads, depending on what he is looking at at the moment.
1. The number of Internet users is not growing too fast
The growth in the number of Internet users is slowing down all over the world, except India. In 2016, it was 10%. In total, 3.4 billion people are connected to the Internet.
But in India, a country with a rapidly growing economy, the number of people who have access to the web grew by more than 28% last year. There are 355 million internet users in India.