The website of the Russian version of Forbes magazine published rating of the most promising brands in 2016, from the number of recently appeared on the Russian market. The list was formed from brands of packaged goods, while the brand itself must exist for a year or more. The evaluation took into account the appearance of the product and the concept of the brand. The brands are ranked according to the average score - from 8.1 for the winner to 6.7 for the last in the top ten.
10. Bionova
In tenth place is the brainchild of the NovaProduct company, which specializes in the production of products for diabetics and various food supplements. The company decided to expand the range and add products for weight loss and healthy eating, which, according to the creators, will give those who taste it balance and harmony, as well as energy and benefits. The line includes bars with different fillings (nuts and berries), natural sweeteners, a variety of muesli and drinks.
9. Dairy culture
Ten years ago Andrei Ionov bought a dairy farm in the village of Seltso, where a dairy production had already existed for several centuries. The main feature of a modern product is a low pasteurization regime and complete naturalness: nothing is added to milk and nothing is taken from it. Dairy products are delivered in interesting packaging - the glass is equipped with a spout.
8. 387
This concise name hides a new beer produced by Efes Rus among the top 10 new and successful Russian brands. This is a product of the Kaluga brewery using a special technology that includes the use of three different types of malt, long boiling and bottom fermentation.
7. Sweet words
The Ozersky Souvenir company decided to create a new chocolate product for those who do not know what to give to their girlfriend or teenage friend and stands in painful thoughts in front of the shelf with sweets in stores. The packaging is designed for a young audience: boxes in bright colors are decorated with words that teenagers love to exchange on social networks. But don't be alarmed: the list includes only words like "nya", "moore" and "smack".
6. Love and doves
Producers from the Sverdlovsk region decided to turn to the recognizable Soviet past and began to produce vodka under this name. “After all, a bottle of vodka is like credits before a movie,” as the advertiser who developed the name poetically put it.
5. To charge!
The Novosibkhleb company decided to transform ordinary oatmeal cookies into something new - they filled it with chocolate and placed two in a bag with a picture of a hare. There are two packaging options - pink with a bow (for girls) and blue with glasses (for boys). However, nothing bad will happen if you feed the children with cookies for the opposite sex.
4. Tobbi Kids
In the current environment, it is difficult to make a profit by trading in cleaning products: the market is filled to capacity. What to do? The creative minds of the Red Umbrella Group found a way out: segment the market. They began to produce a series of hypoallergenic products specifically for washing children's clothes, and they use a "differentiated approach, taking into account the age of the baby."
3. Three men in a boat
Another type of beer in this ranking.The Tomskoe Pivo company intended it for an intelligent consumer who has read the book Three Men in a Boat, Excluding a Dog, or watched a Soviet film about it. The story follows three friends who set off on an adventure down the Thames. The target audience appreciated the appeal, and now the brand's sales account for 15% of Tomsk Pivo's production.
2. Eskimors
This is the second attempt by Megapack to trade fruit drinks, and this time it was clearly more successful. Bright and memorable design, non-standard packaging material and a slogan that emphasizes the 100% naturalness of the product.
1. Grillmania
These semi-finished meat products are intended for people who are going to spend time outdoors with family and friends. A distinctive feature of the brand is the replacement of the usual consumer instructions on the back of the package with cheerful pictures and a wide variety of products - several types of kebabs, many sausages and chicken products. Over the past year, the volume of sales of Vsevolozhsk Meat Processing Plant products along this line increased to 900 tons.