Promotion of video content is now one of the most pressing problems. Quality commercials are the key to business development.
How to make commercials work for you? You just need to comply 7 simple rules for creating an effective ad video.
A video will grab the attention of customers if:
1. Only useful information
A video presentation or video contains the most interesting and useful information about the product that the potential client is viewing the site with. By visiting your page, he has already shown his interest in the product. Accordingly, firms that create commercials should place a minimum of "water" in them - a maximum of useful facts. Don't distract customers with unnecessary information!
2.HD and FullHD video quality
The video has a high quality picture and loads without problems. Viewing delays discourage customers from further viewing, and indeed from the product itself.
3. Visual demonstration of work
Commercials should show the product in action, not just its wrapper. The product looks especially impressive in 3D animation. This rendering method is great for the construction or technical industry. Three-dimensional visualization can clearly demonstrate the construction process of an object. Any product can and should be shown as clearly and attractively as possible, from all sides.
The INFOMULT studio had the task of demonstrating the work of the new generation telemetry equipment invented by Axel. We studied all the subtleties of the directional drilling sphere, as well as the operation of telemetry systems and schematically depicted it in the presentation.
For greater clarity, the INFOMULT team used live filming in the commercial, thereby showing potential customers what it was about. The presentation is made in the Flat style - modern, stylish and nothing more. Axel Telemetriya presented the video at a foreign specialized exhibition.
4. Infographic
Commercials for the Internet should be accompanied by a description indicating the competitive advantage. Indeed, today in any industry there is high competition, so you need to find exactly those "chips" that will distinguish your product from other similar ones. It is especially effective if the main points are presented in the form of simple and bright infographics. Professionals working on the creation of your advertising video know how to convey important facts to customers in a clear and accessible way in the form of diagrams and icons.
Stylish and bright infographics were created by INFOMULT studio for VIVO. This video, thanks to its design and execution with elements of the popular liquid motion style, has gained over a thousand views on the Youtube channel.
5. Only facts
It is advisable that the information that you want to convey to potential buyers is objective and reliable. Provide interesting statistics, compare, provide facts about your industry as a whole.You can emphasize the benefits that your client will receive by working with you.
The best example of an infographic is shown in the video for Vrooki. It is a courier delivery service that claims to be the fastest and most efficient among competitors.
In order to convey to the viewer the advantages of the courier service, the INFOMULT video studio had to carefully consider the scenario and visualization methods. The general style of the video fits perfectly into the company's website.
6. One product - one commercial
It is better to make separate commercials for each of your products, rather than lump everything together in one long video, thereby confusing viewers. By overloading your video with a lot of information, you run the risk that your ads won't be as effective as they could be.
7. Use all promotion channels
Post commercials not only on your website, but also on social networks and channels like YouTube. This will help attract new visitors to your video content. Track the number of views and analyze the effectiveness of your ads.
It is simply impossible to imagine the promotion of any business without commercials. Professional and experienced people have turned it into art. INFOMULT video studio makes commercials not only interesting, but also turns them into a universal marketing tool. Such presentations can be used at exhibitions, in negotiations, as well as on websites, optimizing and decorating the space of the start page.