It may seem that opening a store on the Internet is an easy task. After all, the present merchant has access to website constructors, delivery services and other components necessary for this.
Even the delivery of foreign goods purchased from an online store today is not difficult for its owner. The Smart Link company, for example, allows you to order international delivery of goods directly on its website, and such a service is provided by almost all major cargo carriers.
But, on the other hand, an online store has a downside: a back office. The sale of goods and the reputation of the seller depend on the organization of its work.
Convenience of delivery and payment
The number of orders and the average check depend on the variety of payment and delivery options offered by the store. When developing an online store, the owner should think about entering foreign markets for goods. Payment methods must be electronic money, bank cards, cash and bank transfer.
Correct accounting
When orders grow, you can lose an objective view of the online store. To prevent this from happening, the use of a special tool is required. It should reflect the statistics of online commerce, namely the quantity of goods in stock, profit, a list of regular customers. Having all this, you can see the real state of affairs and correctly manage goods, advertising and promotion.
Conversion score
Conversion assessment makes it possible to identify weaknesses in the work of an online store. You can easily understand how effective the delivery service is or how quickly employees respond to order confirmation. If the order confirmation is low, then this is due to the slowness of the managers. There are many reasons why this happens, for example, they call back late or the delivery is too long. There are situations when a store has a large number of orders, but many of them are never made. The reasons for this may be related to the suppliers or the delivery service. Sometimes a low conversion occurs due to a poorly selected landing page, inconvenient navigation through the store, and insufficient information about the product.
Accurate calculation
Many owners are vague about what profit is and how to calculate it. The elementary cash method is not suitable for business analysis, since it does not take into account the costs of advertising, salaries, rent, delivery, etc. The profitability of a business can be calculated by reflecting all the data on income and expenses. Knowing this will help you make informed decisions about store development.
Assortment control
It is important to pay more attention to the product that brings more profit than others. The back office can be used to calculate the profit of an individual unit. Due to this method, goods that bring a loss are identified. To change this, you should remove them from the range. To expand the assortment, the standard offline trading method is suitable. In this case, all goods are divided into 3 groups. The first one contains the most sold positions.The second includes goods that generate average income, and the third includes the remaining units. This option clearly reflects the picture of the store's work, which allows you to properly manage.
Discounts
The back-office system shows the date of the customer's visit to the store, all information on his orders. Thanks to this, the owner will see for whom the discount is required. Promote sales growth by leveraging the existing customer base more effectively. As the store grows, this will generate a substantial portion of the revenue. Easiest to use for attracting email buyers. But the buyer must have a choice, that is, there must be a link to unsubscribe.