By creating our own business, each of us hopes that his company will be profitable and will allow its owner to live comfortably. For initial investments, many entrepreneurs apply for a loan at the nearest Tinkoff bank or any other, use their own savings. Only the result does not always turn out the way you want. And the reasons for this are countless. Sometimes you just don't have the patience to perform complex and routine tasks. In any case, the tips below will help you fix the situation.
1. Advertising
First, let's figure out how effective your ad is. Do you even use it? Analyze how much it was and what mechanisms you used.
Large firms can afford to launch videos on central or regional television. If the company is small or individual entrepreneur, you can use the services of a local TV and radio company. In most cases it is available, and most importantly, the local population, your potential clients, will know about you. Use methods that are inexpensive but equally effective. For example, create your own small website. You can order it or create it yourself by completing a free online course. Start a page on social networks and post news there.
2. Promotions
Run promotions for new customers, introduce a discount program for regular customers, offer prices slightly lower than those of your competitors. Make a list of services and goods for which you can reduce the price if the client fulfills some of your conditions. For example, when buying 500 rubles, he can buy soap (a chocolate bar, trim his mustache, etc.) 30% cheaper.
3. Services
Study your market segment and think about what additional services or related products you can still provide your client. Maybe you are often asked to do something, for example, they are interested in taxi services in order to deliver goods to your home. Satisfy his needs and he will become your loyal customer. Don't forget that the service must be of impeccable quality. People don't like being sold, they like to buy. Remember this.
4. Ideas
Feel free to use non-standard ideas. This will put you ahead of the competition. Creative advertisements, quirky contests, exciting promotions, advanced print products and a creative approach can all get your business moving. Of course, the financial side of the issue is not the last.