The Online Market Intelligence company together with the Expert publication annually conducts research on the topic “Favorite brands of Russians”. In the course of their work, experts analyze data from a survey of respondents aged 18 to 55 years.
The results of the latest research became the basis for compiling Top 20 favorite brands of Russians in 2012... Over the course of the year, brands such as Gillette, Nivea, Canon and Christian Dior have disappeared from the favorites.
20. MERCEDES
The German automotive brand is among the twenty favorite almost every year. In Russia, the Daimler-Motoren-Gesellschaft company, which gave birth to Mercedes, has been represented since 1890.
19. REEBOK
In Russia, Reebok has been officially presented since 1993. Today the company is the general sponsor of the Russian Olympic Committee. Not everyone knows, but the brand is owned by Adidas AG.
18. NESTLE
This brand accounts for about 1.5% of the global food and beverage market. In Russia, the NESTLE representative office appeared in 1995.
17. ACER
The company's turnover is about $ 480 million per year. According to statistics, Acer is the third most popular computer manufacturer among Russians.
16. BMW
The German brand has consistently led the way when it comes to favorite cars among Russians. According to the Russian division of the company, BMW sales in Russia in 2012 grew by as much as 33%.
15. HP
A renowned electronics manufacturer for over 70 years. Compared to last year's Top 20, the brand has improved its performance by 2 positions.
14. TOYOTA
The world's most famous car manufacturer has been present in Russia since 2002. It is noteworthy that in 1933 the Toyota Automatic Loom Works was engaged in the production of looms.
13. ZARA
The Spanish brand Zara is represented in 86 countries of the world, where there are 1,670 brand stores. There are 58 Zara stores in Russia.
12. ASUS
According to polls, Asus is the most beloved brand by Russians when it comes to computing. By the way, 2 Asus laptops spent 600 days in space on the MIR orbital station.
11. PANASONIC
The creator of the brand, Matsushita Electric in 1918, had a ridiculous start-up capital of just 100 Yen. Today, the brand is worth about $ 5.8 billion.
10. COCA-COLA
One of the most expensive and famous brands in the world has more than a century of history. Almost 8 thousand glasses of drinks produced under the COCA-COLA brand are drunk every second in the world.
9. LG
LG in Russia is one of the three leading brands in the selection of household appliances and ranks seventh among the buyers of cell phones and smartphones.
8. PHILIPS
The Dutch concern was founded over a hundred years ago. The current turnover of the company that owns the brand exceeds 20 billion Euros per year.
7. BOSCH
The German brand, according to polls, ranks second among the preferences of Russians who choose household appliances.
6. NIKE
The second most popular sports brand after Adidas has been officially represented in Russia since 1993. By the way, experts estimate the brand's value at $ 15 billion.
5. APPLE
The Yablochny brand is rapidly strengthening its positions in Russia - in 2 years it has risen by 8 positions in the rating of the most loved ones.
4. ADIDAS
The brand owes its popularity to active advertising with the participation of world sports stars. In commercials for Adidas, David Beckham, Marat Safin, Novak Djokovic and many others appeared.
3. SONY
Sony holds the strongest position in the categories of photo and video equipment, as well as consumer electronics.The value of the Japanese brand today is about $ 9 billion.
2. NOKIA
Despite the shaken positions of the Finnish brand in recent years, Russians still love mobile phones and smartphones from Nokia more than others.
1. SAMSUNG
The most beloved brand among Russians in the year of its appearance, it had nothing to do with electronics - in 1938, Samsung Byeolpyo was founded, which was engaged in the production of rice flour. Today the brand is considered the main competitor to Apple in the field of mobile devices and one of the world leaders in the production of home appliances and electronics.