Top 10 times rumors nearly ruined the reputation of famous companies

Time passes, and rumors still exist. But some of them can ruin the lives of not only individuals, but entire corporations.

Here are the top 10 cases where rumors nearly ruined the reputation of famous companies.

10. Pop Rocks and Coca-Cola

Do you love fizzy candy? Then you may have tried a candy called Pop Rocks. They also open our selection. In the 1980s, rumors spread that actor John Gilchrist, who starred in an American commercial for Life cereals, died after eating Pop Rocks and then drinking Coca-Cola. His belly allegedly "exploded" from the inside.

It is not known who first spread this rumor, but it spread like wildfire throughout the United States. Children were barred from buying Pop Rocks, and candy sales plummeted. Life Cereal even launched a national ad campaign to show that little Mikey (that was John Gilchrist's advertising name) is alive and well. But this only fueled rumors about the danger of Pop Rocks, as people began to claim that they were not shown the real Mikey, but a boy who looked like him.

Eventually, sales of Pop Rocks candy stopped, but then resumed. Their safety has been confirmed by the FDA, and even the Mythbusters.

9. Bubble Yum and spider eggs

In 1976, the first soft chewing gum, Bubble Yum, from Life Savers, was introduced to the American market. She instantly became the number one hit in the country. But with popularity, concern often comes, and people began to wonder how the manufacturer made the gum so soft?

When the audience didn't get the answer they were looking for, they just came up with it. Spider eggs must be added to the gum to give the product a light yet viscous consistency.

In response, Life Savers launched full-page advertisements in newspapers across the country with the headline "Someone Tells Very Bad Lies About Very Good Product." And it worked. The Bubble Yum brand continued to live and became truly iconic. By the way, young Leonardo DiCaprio took part in his advertising campaign.

8. Taco Bell beef and pet meat

The Taco Bell brand has existed since 1962, but in 2011 there were such rumors about it that this Goliath almost fell to his knees. A class action lawsuit was filed against the company for false advertising. It argued that the manufacturer was misleading users by calling its product "beef" because it uses a meat mixture containing 65% additives, preservatives and binders.

Taco Bell responded that their product was "88% beef and 12% secret recipe." This is where the story could have ended if the Weekly World News tabloid hadn't released a satirical article stating that Taco Bell was importing cat and dog meat from China.

The famous restaurant chain had to publish its ingredients to the general public, and the FDA has confirmed that they are composed of beef, water, Mexican spices and other spices, but there is no dog or cat meat.

7. Snapple and the Ku Klux Klan

It all started when soft drink maker Snapple released a series of iced teas featuring the Boston Tea Party, which included a ship in the harbor. Innocuous enough, right? But only until someone decided that scenes of slavery were depicted on a ship in the harbor.

Snapple immediately changed his image, but it was too late. The rumor passed, and the audience was out for blood. You see, every bottle of Snapple had the letter "K" on it, and since they proudly displayed slave ships, there was only one thing that the letter "K" could represent. Snapple was clearly in league with the Ku Klux Klan!

Snapple's founders, Hyman Golden, Leonard Marsh and Arnold Greenberg, tried to dispel rumors by stating, "How can three Jewish boys from Brooklyn support the Clan?" And the letter K simply means that the product is kosher.

6. Syringe needles in Pepsi

In 1990, a seller in eastern Ontario discovered a straw in a Pepsi-Cola bottle. However, upon closer inspection, the item turned out to be a needle. The bottle was removed from the shelf and handed over to the Health Canada office.

An investigation was launched, but no formal decision was made. It was believed that a disgruntled employee of the EastCan Beverages bottling company was the likely culprit for the needle in the bottle. The incident never happened again, but it may have been a harbinger of the 1993 Pepsi panic attack.

In June 1993, articles about needle-laden Pepsi cans began to appear in the American media. For example, an 82-year-old man said that he looked into his jar of diet Pepsi to find out if there was a prize, and found a needle there. This was followed by over 50 reports of needles, bullets, and even drugs in Pepsi banks.

An FDA investigation revealed that the rumors were spread by people hoping to get from Pepsi Co. tidy sum as compensation.

In the end, about twenty people were arrested and most of the others withdrew their demands. And Pepsi launched a campaign to convince customers that its products are absolutely safe.

5. Procter and Gamble worships Satan

On March 1, 1994, the president of Procter & Gamble appeared on The Phil Donahue Show and announced that a portion of P & G's profits had been donated to the Church of Satan. Phil, clearly shocked, asked the man if such frankness would affect the company's business. The President looked directly into the camera and replied, "There are not enough Christians in the United States to change anything."

The problem was that Donahue had the fake president of P&G on the show. But the flow of rumors was unstoppable. People started looking for devilish signs in Procter & Gamble products. For example, there were 13 stars on the company's logo, what if not a “damn dozen”? And while Procter & Gamble assures that the thirteen stars were tributes to the original thirteen colonies of the United States, who would believe it? And in the curls of the man's beard, the logo read the number "666", albeit upside down.

A rival company, Amway, was alleged to have been involved in spreading rumors that tarnished P & G's reputation, and several lawsuits were even filed against it. In 2007, a jury awarded P&G more than $ 19 million in damages.

4. Glass in Girl Scout Cookies

What's worse than finding hair or a dead insect in your cookie? Only find glass in your cookies. But that's exactly what happened in 1985 with the popular Girl Scout cookie. After information about this incident hit the newspapers, dozens of people began to claim that they cut themselves by biting into this brand of cookies. The FBI was even involved in the case, but, oddly enough, the Girl Scout maker suffered less losses than expected.

The organization was predicted to lose over $ 1 million, but the actual losses were closer to $ 300,000.

3. Alcohol and bugs in Coca-Cola

It would take a lot of time and effort to destroy Coca-Cola's reputation with rumors, but that doesn't mean nobody tried.For some time there have been rumors that Coca-Cola contains alcohol or that Cochineal insects are added to it, which give the drink its dark brown hue.

Once upon a time, these bugs were actually used in the textile industry to dye threads and yarns in the production of fabrics and carpets. But in our time there are a large number of synthetic and natural dyes, so the bugs were left alone a long time ago.

The Coca-Cola company even posted a section on its website in which it denied rumors that damaged its reputation.

Coca-Cola was also accused of contributing to the onset of Alzheimer's disease, but then the Alzheimer's Association intervened. She confirmed that there is no evidence that Coca-Cola can in any way provoke the disease.

2. KFC and genetically modified chickens

To save money and increase the size of their chicks, KFC began genetic experiments. The birds were pumped with hormones so that they didn't have beaks or feathers, or so that they could grow many wings.

At least, that was the gossip that spread across the Internet with reference to a study by the University of New Hampshire. However, this venerable establishment has never undertaken such research, and KFC has filed lawsuits against the detractors.

The University of New Hampshire also issued a statement denying any involvement in the so-called research, and KFC returned to the fast food business.

1. Corona beer and urine

In 1987, Corona became America's second-largest selling imported beer, and a nasty rumor began to spread. According to him, the urine content of Corona beer ranged from 2 to 20 percent.

It may have contributed to the popularity of the rumor that Corona is yellow, frothy, and comes in a clear bottle, or perhaps that some Americans still don't trust everything that is brewed in Mexico.

It is implied that the American public believed that Corona hired professional "scribes" whose only job was to drink plenty of water and urinate into the foam product.

According to rumors, Corona's competitor Heineken contributed to the spread of such offensive and inaccurate information.