Email marketing is still one of the most profitable types of marketing at your disposal. But it should be borne in mind that in order to launch a successful advertising campaign using your own e-mail newsletter, you must have a sufficiently large subscriber base. In order to make it easy for you to create a high-quality contact list, you can use the following practical tips:
10 simple yet effective ways to attract new subscribers for your email newsletter:
1. Place the registration form on each page of the site
Visitors to your site can visit any of its pages. This is why you must place a registration form on every web page so that they can see it anywhere on your site.
2. Let the registration form be at the top of the page
According to a recent study, web users spend 80% of their time looking for information on web pages. This means that your registration form should be in the most visible place, which is usually at the top of the page, so that your readers do not have to scroll unnecessarily in search of registration.
3. Explain the benefits of registration
Don't just post a registration form on the site without any comments for visitors. You need your readers to know why they should subscribe to your e-mail newsletter, indicate their benefits benefits in this. For example, you might write something like, "Sign up today to receive exclusive messages every week."
4. Tempt people with free resources
George Carlin once said that people will do whatever you ask for as long as you give them free benefits. The same applies to attracting subscribers for your e-mail newsletter. Offer them a free e-book, white paper, or instant signup coupons and you will see that there are significantly more subscribers.
5. Use every opportunity to register clients
If you have a physical store, then placing the simplest ad with the address of the subscription page in it is also a good way to register customers, it is possible that many of them will want to join your e-mail list. You can also grow your client list at trade shows, conferences and other events where you participate.
6. Share links
You can use this method so that Internet users can see the address of your email newsletter on various social networks and blogs.This link exchange allows you to spread the word about your site and gives even more opportunities for readers to subscribe to it.
7. Don't forget about social media
Let more and more people know what benefits you offer your subscribers to your e-mail newsletter. Post your announcements wherever possible so your social media followers can sign up for exclusive deals too.
8. Include the registration link or the registration form itself at the bottom of your blog
Not only can you host the registration form on your main site, but you can also create a smaller version of the registration form and place it on your blog. This will be another benefit for you.
9. Try different ways to design your registration form
Experiment, build, test. You never know how one simple adjustment can change everything. Using different styles for the registration form or moving it from one side to the other can really affect the number of subscriptions.
10. Include a link to the registration form in all e-mails
Don't forget to include a link to the registration form and use a call to action in your emails. This way, whenever you communicate with people via email, they will see your offer and will not be able to resist registering.
Do you have a lot of e-mail addresses in your subscription base? What methods have you used to attract your subscribers? Tell us about it.