Forbes magazine released its annual list of the world's highest paid models for 2017. For almost fifteen years in a row, Gisele Bundchen occupied the first place in it. Now, for the first time since 2002, the Brazilian supermodel has been replaced by "young and frisky" Kendall Jenner.
Also noteworthy is the lack of black models in the selection. Liu Wen and Chrissy Teigen are the only women with non-European looks, and Ashley Graham remains the first and only non-standard size model.
Here are the top 10 highest paid models according to Forbes.
10. Ashley Graham
For more than ten years, this plus-size model (14 American or 54 Russian) with its curvaceous forms proves that the modeling business is not created for only skinny ones. She was even filmed for the popular sports magazine Sports Illustrated in the USA.
Graham earned $ 5.5 million during the year, mainly through contracts with plus-size clothing manufacturer Lane Bryant, clothing retailer Hennes & Mauritz and other brands.
9. Bella Hadid
This 21-year-old beauty is the new face on the list. In addition, Bella is the youngest model in comparison with other participants in the rating. Her capital was $ 6 million and was earned through partnerships with several well-known brands, including Dior Beauty and Nars.
8. Liu Wen
In a business that is still focused on light-skinned models, Liu's career was full of innovation. She was the first Asian model to star for Estee Lauder, was invited to participate in the Victoria Secret fashion show and was photographed for the cover of the women's magazine Vogue USA.
This oriental beauty also appears in advertisements for luxury lingerie from La Perla and clothing from Puma.
Liu Wen's capital is estimated by Forbes experts at $ 6.5 million.
7. Karlie Kloss
During her modeling career, 25-year-old Carly has appeared on the cover of the popular magazine for women Vogue 36 times. Her high fees are attributed to lucrative deals with Adidas, Swarovski and Express. During the year, she increased her fortune by $ 9 million.
In addition to her core business, Kloss founded Kode With Klossy, a non-profit organization that has trained over 500 women and girls in the basics of computer programming. She also created a YouTube channel and hosts talk shows on Freeform.
6. Rosie Huntington-Whiteley
Much of her $ 9.5 million has come from selling her own lines of underwear, makeup and fragrances at Marks & Spencers, a UK department store.
In June 2017, Rose and Jason Statham gave birth to their first child, however, the model successfully combines career and motherhood. She recently advertised for jewelry house Nirav Modi and Burberry fragrance, and launched a line of jeans with Paige.
5. Gigi Hadid
Thanks to her 37 million Instagram following, the 22-year-old model is in high demand among youth brands. She was able to earn $ 9.5 million in a year. In addition, Hadid has her own collection of cosmetics from Maybeline, glasses from Vogue and capsule collections with Tommy Hilfiger.
Bella and Gigi Hadid have set their own record for being the first sisters ever to make it into the top ten richest top models in the world together.
4. Adriana Lima
This bright black-haired beauty is already 36 years old.Despite the atypical age for the model, Lima remains one of the Victoria's Secret “angels”. And the "long-lived angel." The first time she participated in a lingerie show was in 2000. Adriana is the face of Sportmax and Marc Jacobs with an annual net worth of $ 10.5 million.
3. Chrissy Teigen
Outside of the fashion world, Teigen's profits come from advertising contracts with food and beverage companies (plus the sale of her own cookbook). She also advertises hair care products of the Tresemme brand and one of the leaders in the cosmetic industry - the Australian company BECCA.
This year brought the model $ 13.5 million.
2. Gisele Bundchen
Despite her departure from the catwalk, the 37-year-old Brazilian native is still making millions ($ 17.5 million this year) from advertising for Vogue Paris and shooting for footwear brand Arezzo.
1. Kendall Jenner
With major deals with Adidas, Estee Lauder, and La Perla (among others), the television show The Kardashians, and a clothing line paired with sister Kylie, Kendall Jenner topped the annual list of the richest supermodels. This was also aided by the revenue the 22-year-old model earns from Instagram ads, where she has 85 million followers.
According to Forbes, the list of the top 10 highest paid models is determined by calculating profits (before taxes) generated between June 1, 2016 and June 1, 2017, which includes revenues from contracts with cosmetics, perfumery and other brands.