Journal Forbes presented the list of the most influential brands in the world... The rating was compiled based on the figures of profit from the sale of goods or services, the approximate financial value of the company and customer surveys about how important a particular brand is to them. The list included more than 200 world-famous companies, but only those companies with a representative office in the United States were taken into account. Therefore, the state-owned Chinese company China Mobile (the world's largest mobile provider) was not included in the ranking.
The one hundred most influential brands come from 15 countries and cover about twenty market categories. Half of the list is made up of brands from the United States, followed by Germany (9 companies), Japan and France (7 in each of the two countries). In the top 15, tech brands make up the majority, with automotive and retail companies making up a tenth of the top 100. On average, 100 influential brands have increased in value by 5% compared to 2014, and their total value is about 1.7 trillion.
10. Facebook
The total cost of this social network is 231.6 billion dollars. Its audience is 1.32 billion users, and about 720 million people visit the site every day.
9. General Electric
This company was founded in 1878 by Thomas Edison. Now its cost is 253.5 billion dollars. The company manufactures various types of technical devices: from household appliances to locomotives, oil and gas equipment, nuclear reactors and aircraft engines.
8. Toyota
The largest Japanese corporation and the most expensive automobile brand in the world is worth 239 billion dollars. The company manufactures passenger cars, trucks and buses under the names Hino, Toyota, Lexus, Scion and Daihatsu.
7. Samsung Electronics
This multinational corporation manufactures a variety of digital devices, telecommunications equipment, home appliances, liquid crystal displays and memory chips. Its cost is 199.4 billion dollars.
6. McDonald's
More than 33,000 restaurants in 120 countries are owned by this company. In each country, the range of goods can vary greatly. For example, in India it is forbidden to eat beef, so there are burgers with chicken or lamb, in Israel they sell falafel and Mac Kebab, and for the Japanese they offer shrimp nuggets and green tea milkshakes.
5. IBM
One of the world's largest corporations engaged in the production and supply of hardware and software. Now the greatest income for the company is brought by the Global Services division, which provides various services, primarily consulting. The cost of the company is 160.2 billion dollars.
4. Coca-Cola
The history of the company began in 1886. The drink was only $ 50 that year. Now Coca-Cola drinks can be bought in more than 200 countries around the world, and the total cost of the company is 179.9 billion dollars.
3. Google
The $ 367.6 billion corporation tops the top three most valuable brands. She invests in search engines, cloud computing and advertising development, and is engaged in the support and creation of a number of Internet services. The site of the Google search engine is the most popular on the Internet, with more than 1 billion unique visitors per day.
2. Microsoft
One of the largest multinational software corporations is worth 340.8 billion dollars. The most widespread software platform in the world is Microsoft Windows, which runs more than 90% of computers in different countries.
1. Apple
For the fifth consecutive year, Apple has been ranked in the top 10 most profitable brands according to Forbes. The corporation does not stop innovating in the field of personal computers and operating systems, and its highly aesthetic and easily recognizable design has created a unique reputation for its products in the industry. The cost of the company is 741.8 billion dollars.