For the third year in a row, the Russian Forbes publishes a list of foreign agents - trade and industrial companies that are more than half owned by foreigners and do business in the Russian open spaces. And, I must say, things are going well for them - at the end of 2016, the total revenue of the “foreign legion” increased by 9%. German companies are ahead with an impressive margin (all together they earned 1.2 trillion rubles in 2016), the French are catching up with them (936 billion rubles), which Americans breathe in their backs (884 billion rubles).
In total rating of the largest foreign companies in Russia in 2017, 50 "foreigners" entered. When compiling the rating, Forbes experts took into account the data of all Russian assets of each company. But what foreign brands have surpassed their competitors in revenue.
10. PepsiCo
Russia's ties with Pepsi are long-standing and strong. It was appreciated by Khrushchev, and in 1974 a plant for its production was opened in the USSR. But Pepsi is not alone PepsiCo is getting richer, because apart from other carbonated drinks, one of the the most innovative companies in the world produces juices (“Fruktovy Sad” is also their brand), as well as dairy products under the “House in the Village” brand. In 2016, the company earned 177 billion rubles in Russia.
9. British American Tobacco
The manufacturer, known to Russians for its Java Zolotaya cigarettes, as well as for the brands Dunhill, Vogue, Lucky Strike, etc., gained 182 billion rubles in 2016. It is one of the largest tobacco companies in the world (and may become the first after being bought out by Reynolds American). But the share of sales in Russia in its revenues is relatively small - 14%.
8. Leroy Merlin
The French company has Napoleonic plans to more than double the number of its supermarkets in Russia in the next five years. Now there are 60 of them, and 140 are planned. In the meantime, last year the Russians left 188 billion rubles in Leroy Merlin.
7. Volkswagen Group Rus
In 2016, the revenue of one of the most popular automotive companies in Russia amounted to 191 billion rubles. The factories belonging to her in Kaluga and Nizhny Novgorod continue to operate and produce cars and components. Moreover, the German company plans to revive the Moskvich brand, making it a budget car for residents of Eastern Europe and the CIS.
6. IKEA
The Swedish furniture company, whose product names are distinguished by furious creativity, earned 198 billion rubles in Russia last year. And even the arrest of Ikea's accounts in December last year at the request of businessman K. Ponomarev was not an obstacle to her triumphal march through the post-Soviet space.
Perhaps in the future, buyers of IKEA goods will not have to poke around with a screwdriver, trying to figure out how this part fits this board here. The company bought out a startup that allows it to quickly and effortlessly find furniture assembly specialists.
5. Philip Morris International
Despite threatening warnings from the Ministry of Health and repulsive pictures on cigarette packs, Russians continue to actively smoke. Including cigarette brands produced by the Swiss company Philip Morris - Parliament, Marlboro, Chesterfield, L&M, as well as Apollo Soyuz and many others. In total, over the past year, the tobacco company gained 269 billion rubles in Russia, which allowed it to get into the top 5 of the largest foreign companies in the Russian Federation.At the same time, the company cares about the health of Russians - new cigarettes, the latest development of the company, went on sale in Russia earlier than, for example, in England. According to the manufacturer, the smoke of these new cigarettes with the same nicotine content is 90% less harmful.
4. Japan Tobacco International
The ordinary consumer of tobacco potion JT International (JT.I) is known primarily for the brands Glamor, Sobranie, LD. Last year, the Japanese earned 276 billion rubles in Russia.
It is curious that the share of proceeds from the sale of tobacco, cigarettes and other related products in the Russian Federation is a very significant share of the annual income of J.T. And - as much as 27%. This is the highest in the ranking.
3. Toyota Motor
Both the national love for fast driving and trust in real Japanese quality are two pillars on which it is based popularity of Toyota in Russia. Last year, despite all kinds of crises, the Japanese car-building company sold cars in Russia for 278 billion rubles. And even at the company's car plant in St. Petersburg, where there were large reductions in 2015, life began again. Now he sells his products according to Japanese "patterns" to neighboring Belarus and Kazakhstan.
2. Metro Group
Although in 2017 Metro (supermarkets) and Media Markt (appliances, electronics) it was decided to split up by departments. However, in 2016 they were still a single whole, and it is as a whole that they are taken into account in the rating of the largest foreign companies in Russia. In aggregate, last year the German company earned 310 billion rubles in Russia. Will it enter the top 10 after splitting this year? Time will tell.
1. Auchan, Attack
When opening the first Auchan hypermarket in the Russian Federation, did the head of the Mulier family think that things would go so successfully for him? In 2016, both brands - Auchan and Attack (this is the same Auchan, only smaller in size, the so-called "walking distance") together earned their owners 404 billion rubles, by a significant margin ahead of the second place and becoming leaders in the top 10 largest foreign companies in Russia in 2017.
And even trade wars, latently waging under the counters, echoes of which from time to time reach readers in the form of news: “Irina Yarovaya demands to check“ Auchan ”or“ In “Auchan” they found horse DNA in minced pork ”this is not a hindrance.