Women are waiting for March 8 with pleasant excitement, and for men this holiday turns into a “day of worries”. After all, you need to pick up a gift in advance in order to express your feelings and thank (or take revenge) for the present presented on February 23.
To make your choice easier, we have compiled a selection of the most popular gifts for March 8. It is based on research by the Russian Guild of Marketers and Yandex.Market, as well as data from an online survey conducted by the Avito service among men and women over 18 years old.
What women want: a selection of women's desires for March 8
According to Avito, Russian ladies want to be presented with cosmetics, perfumery and jewelry on International Women's Day. Flowers, of course, are beautiful, and many even smell good, but practical modern ladies prefer gifts that will stay with them longer than a few days.
16% of respondents are interested in gadgets, and much more of those who will be happy with a gift certificate (31%) or a travel voucher (23%).
It is curious that Russian men are sensitive to women's desires.
- Most of all - 43% of respondents - said that they were going to buy perfume or cosmetic products as a gift on March 8. If you are planning such a gift, then do not forget to read rating of the best lipstick according to Roskachestvo.
- 26% of those surveyed by Avito experts intend to donate jewelry on March 8.
- And 22% of respondents want to present a gift certificate.
- 11% of the respondents intend to donate household appliances or clothes and shoes.
- 10% save money for a gadget (for example, a good gift for their girlfriend on March 8 can be inexpensive chinese smartphone).
- 9% of respondents want to buy dishes for their mistress.
- And 6% of men think that the best gift is a good book.
- The percentage of those who are going to donate alcohol instead of books, jewelry and perfumery is small - 4%
- There are even fewer people who will give their woman a ticket or an animal. Only 2% are ready to go for this.
What women get on March 8
An Avito poll revealed the 5 most frequent gifts for International Women's Day:
- Last year, 40% of women received cosmetic and perfumery products as gifts.
- 19% of respondents were presented with jewelry,
- 18% became happy owners of gift certificates
- Clothes and footwear were presented to 11% of the women surveyed.
- 7% have updated their home appliances.
The majority of Russian women - namely 83% - were satisfied with the gifts. Most of all, women from 56 years old and older enjoyed the gifts.
The Marketing Guild has slightly different information. According to her, flowers are the leader of the list of the most popular gifts for March 8th. A little less often, women are presented with candy and chocolate confectionery, and then cosmetics, perfumes or eau de toilette.
Also in the top 10 of what is most often given on March 8 include:
- gadgets and accessories to them,
- haberdashery,
- Underwear,
- a walk to the cinema, restaurant or theater,
- gift cards,
- kitchen utensils and small household appliances such as electric kettles, irons, blenders, etc.
- goods for hobbies and sports activities.
How much men are willing to spend on gifts for women on March 8
- According to Avito, 35% of Russian men have a small “gift budget” - from 1,000 to 3,000 rubles.
- 24% of respondents postponed the amount of 3,000 to 5,000 rubles for holiday purchases.
- 18% of respondents will spend less than 1,000 rubles on gifts.
- 11% will buy gifts in the amount of 5,000 to 10,000 rubles.
The results of the Marketers Guild survey are almost the same as above. The average price of a presentation by March 8 is from 1500 to 2000 rubles. But the total spread of spending is very wide - from several hundred rubles to 150 thousand rubles.
What goods are in increasing demand before March 8
According to Yandex.Market, on the eve of the Spring Festival, men began to sweep indoor flowers, sweets, champagne and sparkling wineas well as gift certificates.
Cosmetics (especially gift sets) and mid-range perfumes were also popular - about 3746 rubles. The demand for electric curlers has doubled, and the demand for other hair styling gadgets has grown by half.
An interesting trend in comparison with last month was the increase in demand for caviar and machines for removing pellets from clothes. And the number of requests for retro consoles and, for some reason, tandoors, has doubled (compared to 2019).
When collecting statistics, Yandex took into account the data of user transitions to online store sites in the period from February 26 to March 3 of this year, and compared them with the number of transitions in the period from January 29 to February 4 of the same year and from February 27 to March 5 last year.