The names of these brands are in the news every day, their products are trusted by millions of consumers, and their products are worth billions of dollars. Forbes has published rating of the most influential brands in 2012.
Mostly, the top ten includes companies working in the field of high technologies. The combined value of all brands represented exceeds $ 430 billion. In the assessment process, experts compared income for the last 3 years, as well as the role that a particular company plays in its industry.
10.Cisco (brand value - $ 26.3 billion)
- the world leader in the production of all kinds of network equipment. By the way, the corporation seriously intends to open its representative office in the Russian Skolkovo in order to participate in large-scale research projects.
9. BMW (brand value - $ 26.3 billion)
- the leader in the rating of the most respected brands in the world according to the Reputation Institute. The German concern turned out to be the only car manufacturer in our top ten today.
8. General Electric (brand value - $ 33.7 billion)
Is the world's largest non-financial transnational corporation. According to Forbes, the corporation also ranks third in the ranking of the largest public companies in the world.
7. McDonald's (brand value - $ 37.4 billion)
also occupies the fourth line in rating of the most expensive brands in 2012 according to Millward Brown Optimor, whose assessment methodology is slightly different from Forbes.
6. Intel (brand value - $ 32.3 billion)
- the world's largest manufacturer of microprocessors. Intel owns two-thirds of the "processor" market, in connection with which the company is periodically involved in antitrust proceedings.
5. Google (brand value - $ 37.6 billion)
not only rounds out the top five most influential brands, but also ranks sixth in the ranking of the most respected. It's nice that the ex-Russian Sergey Brin stood at the origins of Google. Today Google is not only the largest search engine, but also many favorite and convenient Internet services such as Gmail, Google Maps, Google Talk, etc.
4. IBM (brand value - $ 48.5 billion)
has been working in the IT and high-tech market for over 100 years! It all started with machines for calculating the results of the US census, and today IBM is the leader in the production of software and hardware for computer technology.
3. Coca-Cola (brand value - $ 48.5 billion)
- the most valuable American brand from 2006 to 2009. The most popular carbonated drink is sold in 200 countries around the world and breaks all records in recognition and number of fans. For the first time, the public was shown the secrets of Cola production in 2011 on the National Geographic channel.
2. Microsoft (brand value - $ 54.7 billion)
- a leader in software production. Despite the ongoing antitrust litigation, in which Microsoft is involved, the brand remains popular, respected and familiar to millions of owners of personal computers, game consoles and smartphones.
1. Apple (brand value - $ 87.1 billion)
demonstrates a wild growth in popularity. Over the past two years, brand value has increased by 52%.The company's annual profit exceeds $ 40 billion. Today Apple is a cult brand for millions of mobile electronics owners around the world. The company's policy is quite peculiar, but unbending. Despite the limitations on the amount of memory, the refusal to standardize connectors and other oddities, "Apple" devices have not stopped their triumphant march across the world markets since 2007, when the first iPhone went on sale.