As a rule, famous brands have a long history. Coca-Cola, BMW and Levi's have been successful for decades. Today we will talk about young, but very promising brands, whose history began in 2012, and the conquest of the market took place already last year.
Forbes experts compiled rating of the most successful new brands in 2013... The creative approach to brand promotion, its recognition by consumers, and annual revenue were also evaluated.
10. Cook House
This retail chain was founded by billionaire Alexander Mamut and former owner of re: Store Yevgeny Butman. Each of the Cook House stores is distinguished by stylish design and sophisticated navigation. The brand's success is evidenced by the fact that 14 stores were opened in Russia and one in Germany during the year.
9. Neft
The history of the appearance of vodka under the Neft brand began in 2012. According to the official version, the idea belongs to former oil engineers from Russia. Belongs to NEFT Brand Management. In addition to Russia, Neft vodka is sold in the United States, and supplies to China are also planned.
8. Queensley
The first of the Riston Tea Group brands, Riston tea is already widely known to consumers. However, in 2012, this Sri Lankan company launched the Queensley brand, which quickly conquered markets in Russia, Ukraine, Poland and China.
7. YotaPhone
The brand owner is Yota Devices, which was formerly part of the Yota Group. In December 2012, to the judgment of the domestic public YotaPhone was introduced, the first 4G smartphone with two displays developed in Russia. YotaPhone sales started on December 4, 2013.
6. De Nastia
A young, but very promising brand of bedding has won the love of consumers for its quality and non-trivial design. By the way, the names of the sleeping sets are also quite creative: “for a sweet couple”, “for a friendly family”, “for mother's paws”.
5. Doctor
The creators of the "Doctor" meat brand chose the name based on the popularity of "doctor's" sausage, as well as the passion for healthy and wholesome food. The composition of Doctor sausages, sausages and wieners really pleases: lean meat, sea salt, olive oil and other components unusual for the Russian market.
4. Summer Bank
For most of its clients, the bank is associated with a strict, solid and laconic interior, dry and formal approaches. However, the concept of Leto Bank was developed with an eye to cafes, restaurants and clubs. As a result, a bank appeared, breaking our stereotypes with a non-trivial appearance and approach to service.
3. Russian bread
A distinctive feature of bakery products from the “Russian Bread” brand is “talking” packaging. On loaves and loaves, phrases are depicted, as if in comics: "Eat us", "We are very useful", "Bon appetit!"
2. Khamovniki
There have never been such beer bottles on the Russian market! The “vintage” design and solid label are eye-catching. Having appeared in September 2012, the brand has already noticeably displaced brands such as Stella Artois, Staropramen and Efes in Moscow supermarkets.
1. UTV Holding
The Yu TV channel focused exclusively on a female audience at a tender age from 14 to 25 years old. The channel is rapidly gaining popularity, for six months the audience growth was 40%. The air grid of "Yu" is filled with serials, shows and TV programs that are interesting to young girls.