The most famous brands of Ukraine, MPP Consulting list

According to marketers, the advertised brand increases the profit from the product by 10-20%. That is how much the buyer is willing to pay for the emotions associated with the brand. 

What products bring the most pleasure to Ukrainian buyers? The answer to this question is given by the MPP agencyConsulting, which at the end of last 2018 carried out a count of the mostprofitable and recognizablebrands of Ukraine. 

To calculate the "gold" marks, a special method was used, which took into account not only the company's profit, but the value of the brand as a whole. The freshness and originality of the product presentation on the market were also evaluated. According to the results, a list of brands that were lucky to be at the top of consumption was published Ukrainian society.  

10. Kyivstar

The cost: 155 million. dollars
Category: telecommunications 

Top ten top Ukrainian brands 2019 are occupied by food and beverage and service companies. 

The mobile (and not only) communications company was no exception "Kyivstar". "Kiev star", and this is how the brand name is translated, has been shining in the Ukrainian sky for almost a quarter of a century and is by no means going to give up positions. Hand this is real day— one of the largest mobile operatorsinall over Europe. Get a favorable rate from "Kyivstar»Is possible not only in cities, but also in remote villages, insofar as the company's telecommunications network covers almost 30 thousandball settlements. 

9. ATV

The cost: 157 million. dollars
Category: retail 

Etand network retail stores known for her attractive pricesOh politicianoh for thrifty shoppers. ATV Worket bydiscount model, i.e prices innetworks usually below the market average. 

Althoughconflict in Donbass strongly influenced the points of sale of the chain(in the war zone hadclose more than 150 stores) ATV is stillis anonethem of the strongest players on the Ukrainian market. More than 3 million are purchased there every day. Ukrainians. 

but ATV not only sells but also produces products: about 1/5 of the entire assortment is ownOh products companies. 

8. Nemiroff

The cost: 196 million. dollars
Category: alcoholic drinks 

This is not only one of the most expensive brands in Ukraine, but also aboutthe bottom of the very first alcoholic beverage enterprises, where foreign investments found their way. Since then, the company has become one of the largest suppliers of alcohol not only to the Ukrainian and Russian markets, but throughout the world. It is vodka fromNemiroff chaone hundred can be found inmost popularduty free in the world.  

And although open advertising of alcoholic products is prohibited in Russia,Nemiroff very actively uses hidden advertising, buying the right to display his products in films and TV seriesx and also sponsoring sporting events. 

The Latin script gives the brand an additional appeal:  

1. First of all,itlooks like more representative thanCyrillic alphabet. 
2. Secondly, it's easier to enter the international market., insofar as no need to mess withrebranding.  
3. And thirdly, it is easier for consumers to associate goods in the Latin alphabet with the notorious "European quality". 

7. Roshen

The cost: 206 million. dollars
Category: confectionery industry 

The favorite brainchild of the now former Ukrainian president is still in the top 10the bestUkrainian brands. Yes, the founder of the company is Petro Poroshenko himself, who gave the company a name, removing the first and last syllables from his last name. 

And althoughPoroshenko publicly announced that sellst company after winning the election, he did not keep his promise. TOthe same sane is ready to give up the chicken that lays chocolate eggs? Therefore, he just transferred his shares to an independent trust fund, where they waited for him to lose the election. 

TOcompany Roshen activelytriedbreak throughto the Russian market, and even opened a factory in Lipetsk. ABOUThowever, due to the friction that arose between the two states, she had a hard time. 

Product delivery first«froze» allegedly because of her Bad qualityand contentharmfulx for the health of substances. Then Moscow arrested all the company's funds. ANDinin April 2017had to stop production forLipetskfactory. But despite this,on UkraineRoshen flourishes. Even with all the rumors about what it is actually made ofRoshen candy. 

6. Khortytsya

The cost: $ 229 million
Category: alcoholic drinks 

Oddly enough, butalcohol brandsappeared in Ukraine relatively recently. DaboutstartOf the XXI century, manufacturers preferred to launch a new brand on the market every two to three years, about whichsooneverything was happily forgotten. 

Cause this behavior of manufacturers - the opinion of buyers that the quality of a product is taken care of only at the very beginning of a brand's entry into the market, and then it inevitably begins to fall. But after 2010Oh yeah began to invest in alcohol brands big money. And a vivid example of this — «Khortytsia»whose products fromWinner of numerous awards in 2014.  

Interestingly, premium vodka “Khortytsya»Are refined with minerals and precious metals. 

INodkaof this brand is famous for its mild taste and is popular not only in Ukraine, but also abroad. 

5. Sandora

The cost: 231 million. dollars
Category: soft drinks 

Although "Sandora»Has been owned by an international holding for ten yearsPepsiCo, she still before the purchase, she alone held almost half of the Ukrainian juice market. 

And after the purchase, traditional drinks fromPepsiCo: different varieties of "Pepsi", "Mirinda», bottled tea "Lipton" etc. Do not disdainSandora and mineral water, insofar as Pepsi imports mineral water from Essentuki themselves. 

4. Privatbankh

The cost: 237 million. dollars
Category: finance 

Although "Privatbankh”Started out as a private bank, after nationalization a couple of years ago it turned into a 100% state-owned bank.What was very unhappy with its former owner - Ukrainian billionaire IgorKolomoisky. 

It's kind of Ukrainian version Sberbankand», which reigns supreme in the banking sector in terms of the number of individuals and legal entities served. In bank boxes «Privatbanak» more than half of the inhabitants of Ukraine keep their savings. 

3. Rozetka

The cost: 244 million. dollars
Category: online trading 

According to statistics, ee-commerce is the fastest growing market segment inHaveKrajina. Every year it adds in volume by almost a third.AND"Rosette" is the largestonline supermarket in the country... There you can buy literally everything - from household appliances and electronics to clothing, alcohol and medicines. 

BesidesIn addition, Rozetka provides its website for everyone who wants to sell their own products through the already established and popular trade channels among the population. 

But if in 2005 the manufacturers of perfumery products had not refused to cooperate withRozetka, which then existed only in the project, everything could have gone differently. The idea to reorient the failed perfume company to sell electronics belonged toVladislavat Chechetkinat. And now he, together with his wife Irina, owns one of the most profitableonline hypermarkets in the post-Soviet space. 

2. Novamail

The cost: 285 million. dollars
Category: logistics 

Like Rozetka, Novamail"Went up tointernet commerce... Although the company was founded at the beginning21 century, it began to expand rapidly only with increasing popularityonline sales... And to this day one of the leading places in the volume of supplies from "Post»Takes delivery from online stores. 

Secondsamyth recognizableth Ukrainianth 2019 brand withspecializes in express delivery of goods. True, as it turned out, for “Post»All means are good in the competition. Last year, the company received a fine for spreading misinformation about its competitor - they say, they delivered goods from the USA much slower than “Post». 

1. Morshinskaya

The cost: 533 million. dollars
Category: soft drinks 

For the second yearrankthe most recognizable and, accordingly, the most expensive brandUkraine belongs to the manufacturermineralnew water.  

Not only that«Morshinskaya»Almost one and a half times ahead of the second place in the rating by value, so alsoprice brandkeeps growing. Zand in the past year she has gained more than 5% in weight. 

The most interesting thing is that the most popular brand in Ukraine actually belongs to Russian oligarchs. Produces "Morshinskaya»IDSBorjomi, which, in turn, is included in "Alpha group»Under the leadership of Mikhail Fridman and Herman Khan.