When we see an advertisement on TV, many of us vexedly switch channels. Meanwhile, customers spend millions of dollars to grab the consumer's attention. In the frame, expensive cars are destroyed, houses are blown up, and show business stars are tearing haute couture dresses to shreds. Moreover, it is far from always possible to shoot everything as required.
Today we offer rating of the most expensive commercials... The combined budget of all submitted creations exceeded $ 85 million.
10. Coca-cola
Canadian TV director Steve Chase made a video about soda that was exactly 60 seconds long and cost $ 1.6 million. The shooting of the advertisement took place in the historical part of Prague.
9. Adidas
The budget of the two-minute video was over $ 2 million. The ad featured David Beckham and Lionel Messi, singer Katy Perry, basketball player Derrick Rose, rapper B.o.B. and other stars of music and sports.
8. Shell
A luxury Ferrari car zooms through London, Rio de Janeiro and New York in 120 seconds at great speed in search of the coveted Shell products. The video cost was $ 3.9 million.
7. Pepsi
Pepsico Corporation is famous for its spectacular advertising with the participation of stars, moreover, it is a matter of prestige to overtake Coca-Cola in terms of cost and scope. The iconic soda was advertised by Mariah Carey, David Beckham and Sofia Vergara. A video featuring Britney Spears cost as much as $ 5 million.
6. Guinness
At least 10 thousand books, 10 thousand domino bones, 74 mirrors, 400 tires, 50 refrigerators and 5 cars are involved in this beer advertisement. The video was worth more than $ 4 million.
5. Honda Cog
This video was awarded gold at the Cannes Lions. Parts of three cars disassembled for parts push each other on the principle of "falling dominoes". It took the film crew 3 months to perfect the chain reaction.
4. Carlton Draft
The Australian beer brand doesn't skimp on advertising. In this expensive video, parachutists jump out of a 15-meter beer glass. And then the glass shatters 2 jaguars and damages several houses. This ad action cost $ 9 million.
3. Chrysler
Advertising of cars with the participation of rapper Eminem closes the top three in the rating of the most expensive videos. The video was filmed in Detroit, the homeland of Chrysler. The cost of the video is estimated at about $ 12-15 million.
2. Nike
A record number of sports celebrities - Wayne Rooney, Cristiano Ronaldo, Paolo Cannavaro, Franck Ribery - starred in the "Write the future" video. Naturally, the advertising heroes' fees made up the bulk of the $ 25 million budget. The video received the Grand Prix of the Cannes Lions 2011 cult festival.
1. Chanel
The ad for Chanel No.5 was entered in the Guinness Book of Records, however, back in 2004, as the most expensive commercial in history. Most of the budget, which amounted to as much as $ 42 million, went to the film crew. The director was Baz Luhrmann, who directed "Moulin Rouge", and the heroine of the video was Nicole Kidman.