The world-famous organization Millward Brown Optimor (also abbreviated as MBO) has published its own list of hundreds expensive world brands according to the results of 2012. Well, a hundred will not fit in our article, and it is for this reason that the "excellent ten" will appear before us - those brands whose value this year turned out to be the highest.
10. China Mobile
The brand value in 2012 is $ 47 billion. The company was founded back in 1997. The headquarters is located in Hong Kong. The main shareholder of China Mobile is a state-owned company called China Mobile (HK) Group Limited.
9. Verizon
Brand value in 2012 - 49.2 billion dollars. This American telecommunications company was formed in 2000. It is engaged in the provision of fixed and mobile services, information services.
8. AT&T
Is another company working in the field of telecommunications. The value of this brand in 2012 is 68.9 billion dollars. The company was established over a hundred years ago - in 1885. It is engaged in the provision of services in the field of telephony, as well as long-distance communications, cable TV and Internet access. As of the beginning of 2006, the company served over 50 million telephone lines.
7. Marlboro
Brand value reached $ 73.6 billion. The presented brand of cigarettes has been produced by Philip Morris International since the distant 1924. It is known that Winston Churchill played an important role in the history of the brand, who preferred only Marlboro cigarettes and had entire collections of cigars.
6. Coca-Cola
This brand was able to reach the figure of 74.3 billion dollars as of 2012. Coca-Cola became most expensive brand from 2006 to 2009. Today, as you can see, it has somewhat surrendered its positions and moved to a modest sixth place. In principle, this does not in the least prevent the company from working and producing a drink so beloved by many, which has existed for over a hundred years and the recipe for which is kept in the strictest confidence with seven seals.
5. Microsoft
The value of this brand reaches $ 76.65 billion. Bill Gates' company over the past year, by the way, has shown itself in the market not so brilliantly, having lost as much as 2%.
4. McDonald's
The global fast food chain has been on the market for over half a century. The value of this brand is estimated at $ 95.18 billion, as you can see, this figure is significantly higher than the one that Gates can boast. The brand has risen in price by 17% in one year.
3. Google
Today this brand is estimated by experts at $ 107.86 billion, which is quite a significant figure. True, Google has somewhat “lowered” its positions compared to last year. As a result - only the third place out of hundreds of brands in the world ranking. But there was a time when Google got the honorary laurels of the winner. For a year, he was able to increase its value by only 3%.
2. IBM
But the presented company has significantly risen in the "standings" and took an honorable second place. Brand value this year reached $ 116 billion, which is a whopping 15% more than it was last year. The company, founded in 1911, was called CTR (or Computing Tabulating Recording). Today International Business Machines (this is how the abbreviation IBM stands) develops software and hardware for computers.
1. Apple
Competitors are very, very far from the fabulous Yabloko, and this brand is estimated at a value of $ 182.95 billion.Yabloko is busy making iPods and iTunes, laptops and Mac desktops; the OS X operating system was also developed by specialists. Well, undoubtedly, almost every user knows the revolutionary iPhone, which shocked the whole world and excited the minds of more than one user. And the cost of the presented brand has grown by 19% over the year.