New Year is already very close. In order not to spoil the holiday of running around the shops on the very last day, smart people take care of buying everything they need in advance. And smart and prudent people choose the store with the most pleasant prices ahead of time. As a rule, the cheapest products are in large hypermarkets, plus a few weeks before the holidays they hold various promotions, delighting visitors with discounts on the New Year's assortment of goods.
How much does the average New Year's basket cost and where is it most profitable to shop? Answers to this question will be given by New Year's rating of hypermarkets, compiled by the specialists of the Vslukh.ru Internet project.
The New Year's set includes:
- Artificial spruce and decorations for it (to create an atmosphere);
- products for cooking a festive dinner (green peas, sausage, beef, poultry, fresh vegetables, corn);
- slicing (sausage, cheese);
- fruits (tangerines, grapes);
- delicacy (red caviar);
- sweets (Rafaello sweets and a candy set for children);
- drinks (brut champagne, semi-dry champagne and martini bianco);
- fruit juice.
We remind you that we have previously published ideas for the best gifts for the New 2016.
Rating of hypermarkets by the cost of the New Year's grocery basket
5. Okay
The cost of the New Year's basket: 4018.31 rubles.
The first Okey hypermarket was opened in 2002 in St. Petersburg, and in 2015 the company already has over a hundred stores in the largest cities of Russia. The reputation of this retail chain was slightly spoiled by the collapse of the roof of one of the hypermarkets built by the company in 2011, but, apparently, this had no effect on sales. “Okay” was in last place in the ranking due to expensive sausages, but corn and apple juice are the cheapest there.
4. Ribbon
The cost of the New Year's basket: 3871.44 rubles.
Another St. Petersburg-based company, Lenta, is in fourth place in the rating; its distribution network includes 150 stores throughout Russia. Alas, Lenta's marketers were late with New Year's promotions - none of the products on the list were cheap. And tangerines are generally the most expensive in comparison with other hypermarkets.
3. Magnet
The cost of the New Year's basket: 3560.1 rubles.
One of the largest grocery store chains in Russia has more than three hundred hypermarkets in the Russian Federation, and in 2015 Magnit was ranked 23rd in the Forbes rating of the most innovative companies in the world. Alas, all this innovation did not prevent Magnit from becoming sadly famous for the case of the old blockade woman Rauza Galimova. She was accused of stealing three packets of oil, and as a result, Galimova died of a heart attack.
2. Auchan
The cost of the New Year's basket: 3538.91 rubles.
The first and only foreign company in the New Year's top 5 hypermarkets. Ashan has 81 hypermarkets in Russia, famous for low prices, as well as for the fact that they like to artificially increase the shelf life of meat products and use expired products in the manufacture of signature dishes. Forewarned is forearmed.
1. Carousel
The cost of the New Year's basket: 3423.68 rubles.
Karusel is the brainchild of the company that owns the Pyaterochka and Perekrestok retail chains. Now in Russia there are 85 hypermarkets of this company. The first place in this rating is the result of the good work of the Karusel marketing department, which has perfectly prepared for the holiday, having made a discount on goods from the New Year's set. As many as seven items are the cheapest among all hypermarkets. However, it is worth noting that the choice of goods did not take into account quality and appearance. Therefore, it is possible that the artificial spruce in Karusel for 199 rubles will give way to an analogue from Okay that costs 599 rubles.