To promote your resource, having high-quality hosting is also important, as well as observing other factors of its optimization. Sometimes webmasters undeservedly assign a secondary place to this or forget about it altogether. However, the unreliability of the chosen site can play a cruel joke with you. There are at least four indicators by which to choose the best hosting for commercial sites.
HostPro.ua hosting company, one of the leading hosting providers in Ukraine, shared advice on choosing a reliable site for a website.
1. Server speed
We live in an era of fast internet and "bulky" web resources. An immutable truth - the fastest sites are ranked by search engines better than others. Loading speed affects both behavioral factors and the rating of the resource as a whole. The best website hosting always has a low response time to the user's browser request. And the shorter this time, the better. Therefore, a high speed of content server serving is very important for SEO.
This also applies to the operation of the DNS server for the domain name. Since the request first goes to the DNS server, and then goes to the server of your hosting provider. It is better if the DNS server is on the same network or on the same server where the hosting is located.
2. High uptime
From time to time, a search robot visits the site and looks for new non-indexed pages. If the web server is unstable (buggy, breaks down), then there is a possibility that the old pages of the site may disappear from the search engine index, and the new ones will remain unnoticed. As a result, the site will "drop out" for a while from the Web and this will affect the rating of the resource in search engines. High-quality hosting works smoothly at any time of the day. It should ensure the availability of network nodes close to 100%. It is definitely not worth saving money on this, otherwise all the rest of the optimization work will be ineffective.
3. Geographic location
Where the server is located physically affects the speed at which site content is served to the user. And page loading speed is one of the important elements of internal website optimization. Therefore, it is better to order the services of a paid hosting company in the country in which the target audience of the resource is located. Some web hosting servers are located in the USA or Europe, and this in turn affects the data transfer speed. They need to go around the entire planet before they get into the user's browser.
However, it also happens that the best hosting sites are located abroad. Before choosing a site for your resource, you need to analyze its indicators and performance parameters. This can be done using special resources on the Web.
4. Notifications
Hosting providers react differently to the end of funds on the balance of their users. Some may not warn about the end of the service and unceremoniously disable the site. Or they can warn you once, and then turn it off in case of non-payment. Of course, you need to pay for paid hosting services on time, but the letter may get lost or the owner for some reason (went on vacation, got sick, problems with a PC) won't see it on time.Disabling will negatively affect the rating, traffic and reputation of the site. The best hosting for the site will always find several ways to warn its client about the end of funds on the account, and only then turn off the server. Normal providers are in no hurry to shut down the server. In addition to notification via e-mail, they also send sms and wait one to two weeks.
Conclusion
Based on the above four indicators, we can make the following conclusion. If you have a serious business, then looking for the best free hosting is not even worth it. The speed of content delivery by the server and its smooth operation are the most important criteria for evaluating hosting. It is impossible to achieve good performance on free hosting. But using free hosting for non-commercial purposes can be a good solution.