Forbes magazine published rating of the most popular bloggers from Facebook, YouTube, Twitter and Instagram users. The list includes people who have managed to monetize the most popular foreign social platforms. In some cases, they receive seven-figure sums from their sponsors.
The list does not include celebrities who already have their own army of Internet fans, but only people who have created their fame from scratch, and, in addition, create new content. The reputation of each blogger was also taken into account. For example, the Swedish native and YouTube star PewDiePie (Felix Chelberg) did not make it to the top Games category despite being overwhelmingly popular. His brand suffered due to the posting of anti-Semitic content and Nazi symbols in the video.
Top 5 most famous internet bloggers of 2017
Best Blogger, Games Category
Mark Fischbach (pseudonym Markiplier)
Many people dream of playing games and making big money from it. It is a dream of many, and this 27-year-old Hawaiian American is actually making thousands of dollars making letplays. He has been running his video blog since 2012 and specializes in horror games. Fischbach's videos have been viewed over 7 billion times and have 17.6 million subscribers. Mark is reluctant to talk about his plans, even as his fame has gone far beyond YouTube. “I never had an end goal,” he said. “I don't want to be a movie star. I just want to live every day doing cool things that I can be proud of. " In 2016, the blogger signed an agreement with the Hollywood acting agency William Morris Endeavor Entertainment and plans to try his hand at music, action and other traditional media formats.
Best Blogger, Travel Category
Brian Kelly
Ten years ago, Kelly was recruiting young engineers and programmers for Morgan Stanley. On duty, he often had to travel in first class and several times Kelly sat in the cabin of British Airways next to Madonna.
Today this man is known as the most famous travel blogger in the world. He flies so often that he could afford to pay a $ 32,000 flight for himself and his girlfriend with bonus miles. This required 100,000 bonus miles. Kelly has 4 million monthly blog readers and 2 million social followers, so he cannot afford to create shows alone and is the owner of a travel-themed office with 20 employees.
Best Blogger, Beauty Blogging Category
Zoe Sugg (alias Zoella)
This British blogger got her start by showing her makeup shopping. Now 27 years old, she has over 11.6 million YouTube subscribers and her own line of beauty products in UK supermarkets. Back in 2011, Zoey was the Cosmopolitan winner in the Best Beauty Blog category.
One of the best bloggers of 2017 also has a second MoreZoella channel, where subscribers can see what their idol is doing on a particular day.
Best Blogger, Home Category
Grace Bonnie
Once upon a time, this sweet woman was an unremarkable consultant from Manhattan. She has now become an influential figure in the design world. Her Design * Sponge blog focuses on designs ranging from handbags and murals to lamps, tabletop sculptures and furniture. The blog also has DIY projects, a selection of beautiful home furnishings with an indication of where to buy them, a before and after section, home tours and much more.
Best Blogger, Entertainment
Lilly Singh
A simple girl from Toronto was in her final year of university when she first learned that you can earn decent money as a "YouTube star". Lilly has always loved rap and dancing, but she lacked self-confidence and did not know where to start. However, she was inspired by the example of Marbles (real name Jenna Morey), who filmed comedy plots from her bedroom and addressing a multimillion audience. "If she could, then why can't I?" - thought Singh and got down to business. Her first video received only 70 views and was subsequently removed. And now Superwoman has 11.7 million subscribers. There you can find parodies, comedy videos, and stories about the most successful women. Michelle Obama once visited the channel, with whom Singh discussed the problems of modern American education and learned the opinion of the ex-first lady about the stars of show business.