Most psychologists believe that color influences how we perceive certain situations. According to some researchers, our brain innately connects colors with feelings, while others believe that a person over time associates feeling with a specific color. Here are ten interesting facts about how color can affect the human brain.
10. Red
Red traditionally associated with danger, but its impact is not limited to it.
- A 2012 study found that waitresses who wore red uniforms received 14.6-26.1% more tips from men than those who wore uniforms of a different color. The reason for this is because red enhances female sex appeal... So ladies who are going on a date and want to look more attractive need to add more red elements to their outfit.
- If you are an auctioneer (eg on eBay), photograph the item you are about to sell against a red background. Researchers at the University of Chicago found that consumers bargained more aggressively for items that had a red background behind them.
- On the other hand, if you are not going to put your item up for auction and are listing it under the Buy Now option, avoid red at all costs. Consumers are less likely to buy objects (no bidding) with a red background.
9. Orange
This color is not associated with a specific feeling, but it can affect us in many ways.
- First of all, orange is associated with heat... If a room is colored orange, people think the temperature is higher than it actually is.
- Secondly, orange is associated with good quality... Stores with orange logos, such as Home Depot, are perceived as places to buy high quality goods at low cost.
- Third, like red, orange is associated with danger, although in the case of orange, it is not immediate.
8. Yellow
Yellow is associated with a sense of joy., optimism, openness and friendliness. And the emotion that arises in many people looking at the color yellow is happiness.
7. Green
Psychologists have found that green can be associated with highly developed thinking, relaxation, inner focus and own personal or professional growth. Thus, the researchers recommend painting the workspace green to increase productivity.
6. Blue
It is the opposite of red and the second most studied color (after red, of course).
- Blue is the color of calmness and concentration.
- Plus, it can lower blood pressure, which might explain why we feel more relaxed around nurses and doctors wearing blue coats.
- Blue is also associated with openness and peacefulness.
5. Blue
Its effects are similar to the color blue, it soothes the nerves and in doing so has unexpected effects on our brain and body.
- For example, found correlation between blue and clarity of thought... This correlation has been used in Japan in Nara Prefecture, where blue streetlights have been installed on some streets and popular train stations in the hopes of preventing crime and reducing suicide. And it looks like it worked, as there were no suicide attempts at the stations where the blue lights were installed, and the crime rate in the blue-lit areas dropped by nine percent.
- There are numerous studies comparing the contrasting effects of blue and red. One study found that being in a blue-colored environment allowed subjects to find twice as many creative solutions to a problem as when they were in a dominant red environment. On the other hand, red can improve productivity when solving domain-specific tasks (such as retrieving memories).
4. Purple
This strange and little-studied color is a mixture of blue and red, that is, two contrasting tones in terms of influence on the mind of people.
- One study found that a purple room appears colder than it actually is.
- Since there is a dearth of scientific articles devoted to the purple "color" effect, here's an interesting fact: women often include purple as their favorite color, while men often rank him as unloved.
3. Pink
Could such a delicate "girlish" color affect the human mind? It turns out that it can. Researchers have found behavioral changes in people who are imprisoned in so-called pink prisons.
- A 1979 study showed that inmates placed in a cell painted in bright pink immediately became less aggressiveand their muscles relaxed. Their feelings of anxiety and frustration also diminished significantly.
- Today 20% of prisons in Switzerland have at least one pink cell reserved for obstinate prisoners.
- And the children who spent only ten minutes in the pink room stopped screaming and indulging. Moreover, most of the children even fell asleep at that time. So coloring the nursery pink may make the parents' life more peaceful.
2. White
White is associated with a lack of aggression, innocence and purity. And a 2010 study found that men wearing a plain white T-shirt were perceived as more attractive by women.
However, this is a rather boring color. Monochromatic white space reduces attention span compared to more colorful areas and forces us to withdraw our thoughts into ourselves, forgetting about the environment.
1. Black
The first place in terms of the power of influence of the color palette on children and adults is taken by the color, which is especially fond of rebellious teenagers and insecure people. Black is actually a lack of color. Children are afraid of black, but adults use it in their clothes to appear slimmer.
- Black clothes increase the level of female attractiveness and seems more fashionable.
- And the most interesting effect of black is that it can make a person more aggressive. We tend to associate black with death and evil, and in this regard, researchers came to the conclusion back in 1988 that people tend to become aggressive when surrounded by black objects.
- In addition, it has been found that people are more likely to pay more for products that are advertised with an abundance of black tones (such as on a billboard).